Program
- What is usability?
- The difference between usability and user experience
- What is usability testing?
- Formative vs. summative tests
- The different steps in a formative test
- Planning a usability test
- Business case -> why are we performing this test?
- Test objectives -> what do we want to achieve with this test?
- Recruit participants
- External panel agencies
- Social media
- Identifying “Red routes”
- Describing good test scenarios
- Pilot testing
- Moderating a usability test
- Observing and data logging
Usability metrics: effectiveness, efficiency and satisfaction- Efficiently take notes using coding
- Analyze and prioritize problems
- Reporting the results of a usability test
- Management summary, dashboards, …
- Problems and recommendations
- Video highlight reels
- Remote usability testing
- Moderated remote usability testing
- Unmoderated remote usability testing
You will be able to
- Write your own scenario
- Preform a usablility test without help
- Analyse your usability test
Target audience
- UX professionals (visual, concept, service designers)
- Product managers
- Middle managers who have to work with designers
- Companies looking for a new way to make (internal or external) digital products
Practical
This training is in collaboration with FeWeb and 2Mpact. (2Mpact has the SME portfolio recognition (no. DV.O207084) for organizing training courses for organizations).
If your company is not yet a member of FeWeb, now is the time! This way you immediately earn back your membership fee in whole or in part.